![]() South Africa had achieved this rare feat in 2014. In February, India held the No 1 position in the International Cricket Council (ICC) rankings in all three formats of the game. Success in sports governance cannot be established without corporate support, and Indian cricket is the perfect model that has eloquently showcased how to balance the gentleman’s game with large commercial investments.Ĭorporate interest has come only after sustained performances on the field. Riding this unique combination has been the big-spending corporate houses, the profile of which has changed over time from tobacco and cola to edutech, finance, and real money gaming. ![]() Indian cricket has evolved for the better and it mirrors a society typified by a millennial population with high disposable income and one that seeks quick return of investment. Progress in the last four decades can easily be quantified. From underdogs at the 1983 World Cup in England to serious title aspirants in any format of the game, Indian cricket has been a super force for well over two decades now. From Rs 200 per day and a match fee of Rs 1,500 to $250 (approximately Rs 20,000-plus) per-diem and Rs 6 lakh fees per game in 2022-23, Indian cricket has not only come a long way, but it is the envy of the world. A sepia-tinted piece of paper that often does the rounds in social media is the daily allowance and match fees of Indian cricketers who played one-day internationals (ODIs) in 1983.
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